My company is already investing in sponsored links pay-per-click ads on the Internet, why would optimization be more beneficial??

easier to implement and effective almost immediately. However, we understand the value of laying a solid foundation and the long-term benefits of search engine ranking services:

1. Fixed cost vs. fluctuating costs: pay-per-click advertising can drastically increase your cost, whereas SEO is fixed.
2. Long-term placement as a ranked website vs. unstable advertising: ppc or general advertising is only present as long as there is money invested on a continuous basis, whereby professional search engine ranking assures stable positioning on a long-term basis.
3. A proven, drastically higher click-through rate for natural rankings vs. pay-per-click listings, and a much greater return on investment.