What can be done to assure that my site is optimized for the user??

As a rule your home page should not take longer than 20 seconds to open. If it takes longer than that you can risk losing visitors. People on the web are usually wanting instant gratification. Graphics should be optimized to load quickly . You can save your slower loading pages for after you get the visitors attention. Your site should reflect your target audience's wants and needs . Your site should be easy to navigate so that your visitors don't get lost. Your site should be developed so that it works with the most popular web browsers . Not all web browsers function the same, some features that are available in Microsoft Internet Explorer do not work in Netscape Navigator and vice versa. AAN DESIGNERS will assure that all your pages are functioning properly and are optimized to gain the most effective web presence.