What kind of traffic can I expect to see from both methods, and which one has the best ROI (return on investment)? ?

If your pay-per-click ad is eye catching you can expect it to receive 2-5% of query searches done for a particular keyword. Pay-per-click costs depend on the amount of searches a keyword generates. Most companies invest hundred to thousands of dollars per month on search engine ads, which can be as expensive as $5.00 per click.

On the other hand, a strategically ranked website can easily double to triple the amount of traffic you can be getting from any other internet advertisement – fact. You can be getting a click-through rate as high as 90%, or more. The return you will benefit from a well-ranked website can far surpass the investment this service requires.