What makes a web site work??

A successful web site has the below elements:
It downloads quickly
Visually puts a smile on your visitors face.
Visitor can find their 'first' morsel of information within 15-30 seconds.
It's easy to navigate through beyond the first' morsel of information.
They can contact you immediately by phone and online if need be.
If your audience is online they can find you in the search engines.
Contains current information and new content to keep visitors coming back.