Regardless of the size of your business, your business can benefit by having a website. If you divide the initial outlay of your site by the days of the year, it does not compare to the cost of having a weekly advert in a local newspaper.

Here are a few reasons why your business can benefit by having a website:

1. A website may initially cost you $1,000 but this works out at only $50 per week. Compare this to an average cost of $60 - $120 per week for a small 3" x 4" advert in a local newspaper. Also, your on-line advertisment is not just targetting a local audience but a huge global market.
   
   
2. A website can become a live on-line brochure. You can keep your web-content up-to-date and advertise new products as they come available. Even if you do not plan to use e-commerce to sell your products or services, a web site will get your products and services advertised. By advertising your company name and product names, people will start searching for your company by name.
   
   
3. Selling products and services via the web can make for higher profit margins, since there are much lower overheads and costs. After the initial outlay for the design of your website, you only pay a small fee in the region of $120 for hosting per year and $15 - $30 for your domain name per year.
   
    
4. Your website is available 24 hours a day, 7 days a week, every day of the year, viewable in every country in the world. How much would it cost to advertise in a newspaper, with this potential for global coverage ?
   
   
5. A professionally designed website gives your business the edge, you will also have email addresses for sales, support and information as well as a medium for publicising your successes, latest innovations and upcoming products.

A well designed website can increase sales, increase public awareness of your company and your products as well as polishing the public image of your company. If you are wary about taking this first step, you can start small, perhaps with a 3 - 4 page website, costing no more than $500. If you feel that your sales have increased, you can later expand and have an on-line catalogue or even e-commerce sales.

If you would like more information about getting a website please feel free to contact AAN Designers.