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My company is already investing in sponsored links pay-per-click ads on the Internet, why would optimization be more beneficial?


easier to implement and effective almost immediately. However, we understand the value of laying a solid foundation and the long-term benefits of search engine ranking services:

1. Fixed cost vs. fluctuating costs: pay-per-click advertising can drastically increase your cost, whereas SEO is fixed.
2. Long-term placement as a ranked website vs. unstable advertising: ppc or general advertising is only present as long as there is money invested on a continuous basis, whereby professional search engine ranking assures stable positioning on a long-term basis.
3. A proven, drastically higher click-through rate for natural rankings vs. pay-per-click listings, and a much greater return on investment.

What can be done to assure that my site is optimized for the user?

As a rule your home page should not take longer than 20 seconds to open. If it takes longer than that you can risk losing visitors. People on the web are usually wanting instant gratification. Graphics should be optimized to load quickly . You can save your slower loading pages for after you get...
Why would I want to market my products and services on Internet search engines?

Current internet statistics show that over 300 million unique searches are conducted on Web every day. With approximately 85% of those internet users conducting their researches via search engines, many companies have capitalized on the opportunity of exposing their services to the million of users...