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What kind of traffic can I expect to see from both methods, and which one has the best ROI (return on investment)?


If your pay-per-click ad is eye catching you can expect it to receive 2-5% of query searches done for a particular keyword. Pay-per-click costs depend on the amount of searches a keyword generates. Most companies invest hundred to thousands of dollars per month on search engine ads, which can be as expensive as $5.00 per click.

On the other hand, a strategically ranked website can easily double to triple the amount of traffic you can be getting from any other internet advertisement – fact. You can be getting a click-through rate as high as 90%, or more. The return you will benefit from a well-ranked website can far surpass the investment this service requires.

How will clients find my web site?

You do not want to rely solely on the search engines for getting traffic to your site. The search engines can take weeks even months to list your site unless you are willing to pay for submission. For your web site to get noticed and used, you need to have a marketing strategy . Make sure that your...
How long does it take to get my site listed on the search engines?

Each search engine has its own schedule for spidering/indexing and listing web sites. Search engines do not guarantee inclusion from their free submissions and do not give a time line for inclusion, however most web sites that are optimized to be "search engine ready" do get listed. ( All...